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By Errol Crockett May 14, 2022
Full disclosure: I work a full time job as an energy consultant, but I’m in love with the idea of making money online.
I’ve had one hugely successful experience making money online and I’m looking forward to duplicating that experience again.
I’m currently marketing and selling products online as an Amazon Affiliate, I’m promoting the Navage Neti Pot, which I love along with a hand full of other products.
I’m also marketing solar panel installation and home warranties.
I’m documenting my journey so that I can learn and hopefully share or help to add value for anyone who’s on a similar journey.
I’m Writing about Google Tag Manager because I know that in order to make money online you need data.
Having a website is a good first step, but if you’re using your website to sell online you have to know how people are reacting to your content and for that you need what is called tracking.
You need to know what website pages your clients are going to.
You need to know what links are being clicked.
You need to know how long they stay on each page.
Information like this will help you to make the proper adjustments so that you can ultimately get a lead or make a sale.
The way this is done is with something called “Tags.”
What are “Tags”?
A “Tag” is a piece of computer code that is placed on your web pages. This code will detect where your website traffic is coming from and what that traffic does on your website.
You can then use this data to improve your content and make a better user experience for your website visitors.
It also lets you see which articles are more engaging based on how much time they spend reading them.
Google Tag Manager
Google Tag Manager is an application that you place on your website that can hold all of your “Tags” in one place, organized neatly.
This is a big deal because I, for example, have several tags which require several pieces of code that I can put into what Google Tag Manager calls a “container”.
In my container for example I’m tracking Facebook. I want to know if my post on Facebook is sending traffic to my website.
I’m also tracking Google. I want to know when someone finds me in the Google search engine.
I’m advertising on Taboola right now. If I get traffic, specifically from my Taboola ad I want to know because I’m spending money on ads.
To be fair you could place all the tracking code directly on your Web pages if you know where to find your code editor and you know just a little HTML.
You need to know how to find your head tag and your body tag.
However, with Google Tag Manager you can set up tracking with less hassle and a lot less room for error because all of the codes go in one place.