My name is Errol D. Crockett, and for more than 30 years I’ve worked behind the scenes in the beauty industry—not behind the chair. I can’t do hair, but I know who can. My expertise is in getting great products into the hands of the professionals who know what to do with them.

 

In 1995, I launched Crockett & Co., Inc., originally as an educational promotions company that put on events for professional cosmetologists. Before long, those events led to product distribution, and eventually, I created my own private label line called New Options Hair Care, designed specifically for clients with super curly hair.