About Me - Errol Crockett

Errol Crockett’s Story:

Errol Crockett is an American businessman with more than 30 years of experience in the fields of sales, marketing strategy and media; in industries, including: textiles, beauty, and advertising.

In 1980 Errol graduated from the University of Scranton with a bachelor’s degree in Business Management.

In 1995 Errol set out as an entrepreneur and started Crockett & Co., Inc., originally founded as an educational promotions company focused on educational events for professional Cosmetologist. This venture, soon led to beauty product distribution and ultimately in the creation of a private label product line called New Options Hair Care.

He initially developed a client base using his past experience as a door-to-door salesman, driving from beauty salon to beauty salon physically showing up to offer his product line to new customers mostly in New Jersey, New York and Connecticut.

While marketing New Options Hair Care Errol discovered digital marketing, which proved to be more efficient and effective than pure face to face customer contact.

In 2003 New Options enhanced its marketing capabilities by adding the New Options website. This was new territory for Errol as it forced him to learn new skills.

While developing newoptionshaircare.com Errol discovered website development, content marketing, search engine optimization, graphic design, video editing, copywriting and sales funnel creation.

These new skills helped Crockett & Co., Inc., to sell products, not only in the local markets, but all over the world.

Over 30 years of helping companies reach their financial and branding goals

MEDIA PROFESSIONAL

MOTIVATOR

SALESMAN

New Options was sold in most of the United States, also in Canada, England, Australia, Belgium, France, South Africa, Jamaica and the Netherlands.

In early 2019, Crockett & Co., Inc and New Options Hair Care suffered a setback when the formulator and chemist for New Options brand suddenly and mysteriously went out of business.

Although this was a terrible setback and hardship, Errol is true to his creed, “keep the faith”; He lost his product line, but not his marketing skills, courage and experience.

Errol Crockett Marketing Strategy and Website Development is the platform; Errol will share his experience, passion and motivation to help others who are interested in entrepreneurship, personal freedom and aspire to take advantage of the new marketing opportunities that technologies have unveiled.

Errol is energetic, motivated and loves to motivate. His past accomplishments include:

3 time Jr. Olympian for the City of Paterson bowling team (1969 – 71)
a member of the Butler High School Skyline Conference championship basketball team (1976)
Butler High School track and field high jump record holder (1976 and still standing)
New Jersey State high jump champion (1976)
Full Athletic scholarship to the University of Scranton
Graduate of the University of Scranton (1980)
Regional Sales Manager for Dudley Products (1995)
Founder of New Options Hair Care, Author of the book, “The Prodigal Son”
Husband (to Noelia) father of two children, Haile and Uzuri and granddaughter’s Emilia and Lorna Lynne.
Oh, and we can’t forget his little doggy, Bella.