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New Options is a well known private label brand that boasts a unique selling proposition a well defined market, a proven successful sales funnel (website) and a 4,000 + email opt-in list.
The product line targets women and men with naturally curly hair who are very stern about avoiding chemicals.
The product line showcases 6 major pieces that make up the lions share of the sales. They are: Alkaline Mineral Softener, Enzyme No Lye Relaxer, Nuetra Shampoo, Moisture Retainer, Reconstructor Penetrator and Oil Sheen Spray Mist.
A natural sodium based softener that does not contain sodium hydroxide. This product is the lead product by a small percentage. Customers can use this product to soften dry unruly cuticles and prepare the hair for easier heat processing. The results are beautiful. The hair strand is never diminished or destroyed. The hair remains shiny and thick and is ready to go back to it’s original genetic curly memory by adding water.
Enzyme No Lye Relaxer is a exceptionally low pH Relaxer. Unlike Alkaline Mineral Softener, Enzyme No Lye Relaxer will make your hair straight, but without destroying the cuticle.
This product is for people who love the straight look and don’t want to switch between straight and curly styles.
Moisture Retainer is a leave in conditioner, you don’t have to rinse it all. Softens and moisturizes unruly dry cuticles.
Reconstructor Penetrator is a plant based protein that strengthens hair, protects and stops breakage due to chemical over processing.
At it’s height New Options sold $77,648.00 in one year, the margins were close to 68%, the unit price for Alkaline Mineral, for example was $3.49. The retail price was $27.95. Salons bought product in bulk at $16.95.
(Tax returns and receipts are available)
Neutra Shampoo is a low pH shampoo that cleans, strengthens and adjusts pH.
The sky is the limit the global hair care market in 2018 was over 87 Billion Dollars.
New Options is a international brand sold regularly in United States, Canada, U.S. Virgin Islands, Belgium, The Netherlands, Australia, and England.
Oil Sheen Spray Mist is a light cosmetic finishing spray that features water soluble oils and leaves the hair with a polished, soft look and feel.
Payment Arrangements
$5,000 Down Payment (Non Refundable)
$2,500 each month until completion
