Marketing

If you’re in the beauty business and you’re relying only on social media to grow, you’re building on rented land. Platforms change. Algorithms shift. Accounts get throttled, shadowed, or shut down without warning. But one thing remains steady, powerful, and entirely yours: Your email list. I didn’t always understand this. I learned it the hard […]

When stylists talk about not getting enough new customers, it’s rarely a skill issue. Most are capable.Most care deeply about their work.Most are doing what the industry taught them to do. What’s changed isn’t talent. It’s how attention moves, how long it lasts, and what happens after it passes. Over time, I’ve noticed three common